Network new's biggest news is departing anchors
Tim Goodman's article in the SF Chronicle on Wednesday about Tom Brokaw's departure from NBC was absolutely right:
"With no disrespect to either man, their departures mean nothing. Brokaw will undoubtedly still pop up on NBC -- the lure of a big event will prove too enticing -- and Rather will still work for CBS. Yes, two men with 21 and 24 years in their respective anchor seats will be gone from our living rooms, but the reality is they've been departing for years now. Viewer erosion in the modern world of instant news. This is an old story. I think I've written it a couple of times myself: Network news is a dinosaur. Period."
Who watches network nightly news anyway? And why is this being treated like a venerable changing of the guard? Broadcast news, destroyed by 5 minute commercial breaks and the persistent teasing out of stories, needs to completely reinvent itself before any news of anchors leaving is even worth reading about.
posted by Dawn Withers @ 10:13 AM
10 comments
10 Comments:
"Who watches network nightly news anyway?"
I don't watch any TV news anymore and I
used to watch hours every day.
Like going cold-turkey without the side
effects.
What a relief to get all the news there
is on the net.
I might agree that Brokow and Rather leaving isn't that big of a deal, but people do watch the network news.
I think people make too big of a deal out of the drop in ratings for network news programming. All network programming has dropped in ratings. We have cable with 77% market penatration. More channels mean a dilution of ratings for everyone.
I watch network news because it's the only TV news I can get. I have decided I didn't want to pay "the man" the exhorbitant fee he wanted to extort from me for cable. So, I bought an antenna and I'm cable free.
Okay, so I'm CNN free, History channel free, A&E free, etc. but my wallet is thicker.
Think first, act later,
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