Monday, April 11, 2005

the geisha-fication of gwen's girls

there's a really good article in salon about Gwen Stefani's new trinkets -- the 4 'harujuku girls' that tag along with her and appear in all the videos for her new album 'love. angel. music. baby.' if you haven't seen them, gwen's hired 4 japanese girls (possibly some or all japanese-american) for her videos and performances/appearances, giggling and posing behind her -- they are required by contract to only speak japanese on the job, and they're each named 'love' 'angel' 'music', and 'baby'... how precious! kind of like the spice girls. when i first saw her appear on some awards show with these girls tagging along, the whole thing felt less like a tribute to harujuku and more like another reason for westerners to fetishize asian women. the author writes:

Stefani fawns over harajuku style in her lyrics, but her appropriation of this subculture makes about as much sense as the Gap selling Anarchy T-shirts; she's swallowed a subversive youth culture in Japan and barfed up another image of submissive giggling Asian women. While aping a style that's suppose to be about individuality and personal expression, Stefani ends up being the only one who stands out. ... [her] big kiss to the East ends up feeling more like a big Pacific Rim job.


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At 6:16 AM, Blogger Melissa said...

Yah, I agree. Those girls look/act more like Stefani's slaves than anything else. The whole thing is dumb.

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